About Prime100

Three Dogs

Prime100 Pty Ltd has been a family owned and run business since 1998. We spent ten years gaining a reputation as a high quality pet food processor and wholesaler, before taking our products directly to retail customers.  This year we have seen many changes to Prime including our NEW name and our brand new facility in Melbourne.

We’ve always believed that the four-footed members of a household deserve the best, so our mince is made from prime cuts of beef. See porterhouse or eye fillet on the packet? That’s just what’s inside. And we’ve worked hard to keep it free of preservatives.

We’re the only Australian pet food processors who can say that. We have always sourced only the best cuts of meat to ensure consistently high quality products. That means we know exactly what we package and you know exactly what you’re buying.

In January 2014 we set up a

new manufacturing plant in Fairfield Melbourne.  We have upgraded and bought all new equipment for this plant and we have employed only the best team to produce the highest quality pet food for your pooches.

While we’re proud of our products, there’s no resting on our laurels. We’re always looking at ways to improve what we offer you and your pets.  So watch out for our NEW lines arriving in store soon!!!

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My dogs are fussy eaters. Ever since I've introduced them to Prime, Their coats look healthy and they are loving meal times.

- Gary Naylor

Latest News:

Dr Hilton recommends Sk D-200

Dr Robert Hilton recommends the use of novel protein diets, to which dogs have had no prior exposure, for the diagnosis and management of food-based allergies and reactions

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